Smart mobility · D2C
A product-led digital experience for VANMOOF
An ecommerce experience that brings the craft and integrated thinking of a distinctive electric bike into online consideration and purchase.
- Client
- VANMOOF
- Engagement
- Ecommerce · D2C
- Industry
- Smart mobility · D2C
- Official site Visit site ↗
The challenge
The business problem behind the brief
A high-value connected bike requires customers to understand design, technology, ownership, service, and fit. The online experience had to support that considered decision while preserving the brand's restraint.
The response
A connected experience and delivery scope
The engagement focused on ecommerce experience, product storytelling, buying journeys, and frontend delivery.
Our approach
Tenten's three-stage delivery model
01
Discover and define
The initial scope should document the business model, audience behavior, and limits of the existing system. Research and stakeholder evidence then inform the experience, design, and engineering decisions included in the engagement.
02
Design and validate
Design is treated as a problem-solving system. We use real content, prototypes, and representative devices to test how brand expression, usability, and conversion work together.
03
Engineer and launch
Implementation carries the design intent into performance, accessibility, and maintainability. After launch, the team observes production behavior and records the next improvements.
* Project details reflect the documented public scope confirmed for this case. Unapproved outcome metrics are not added.
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