B2C
Let the customer experience move faster than the back office
Connect brand storytelling, discovery, and checkout while preserving room for markets, content, and experience to evolve.
Explore design systems
Shopify Enterprise × Tenten
Give the enterpriseglobal scale、B2B growth、connected retailone commerce coreone commerce core
Tenten connects multi-market strategy, brand experience, enterprise integration, and operating governance through one senior delivery team.
Commerce systemArchitecture view
D2CB2BRetail
Shopify
Commerce Core
ERP / PIMSanityKlaviyo
Multi-market architecture
B2B commerce
Connected retail
Headless experience
Selected work across commerce categories
ASUSASE HoldingsEVERRICHMOXAFarEasToneHTC VIVERSEAunt StellaCubo AIJOY COLORiTeamsonCowayTopeak
ASUSASE HoldingsEVERRICHMOXAFarEasToneHTC VIVERSEAunt StellaCubo AIJOY COLORiTeamsonCowayTopeak
Connected commerce
One commerce core,adapted to each selling model
Customers see channels. Enterprise teams need shared, governed capabilities underneath them. We define the core first, then design the right experience for each buying context.
B2B
Put companies, catalogs, and buying workflows on one commerce core
Design price lists, permissions, catalogs, and assisted buying around the way sales and procurement teams work.
Explore B2B commerce
RETAIL & OMNICHANNEL
Give stores and ecommerce one customer journey
Define ownership across product data, identity, inventory, and fulfillment before connecting each touchpoint.
Explore connected retailEnterprise advantage
Build enterprise commerce around the next operating model
01
Reduce repeated market setup
Reuse reviewed capabilities in new regions, brands, and channels only where the requirements match.
02
Encode how the business sells
Turn pricing, segmentation, permissions, promotions, and fulfillment into governable rules.
03
Use one standard for peaks and everyday releases
Treat performance, stability, and release governance as routine engineering conditions.
04
Change the experience independently of the core
Let the storefront and commerce core change at different speeds with explicit ownership.
05
Reduce hidden integration cost
Define sources, sync direction, failure handling, and responsibility before systems exchange data.
06
Give internal teams defined control
Let teams operate approved content, components, and business rules while reserving engineering work for changes that need it.
Commerce core
Transactions and business rules
ShopifyCheckoutB2BPOS
Experience layer
Brand and content experience
LiquidHydrogenNext.jsSanity
Operations and integration
Enterprise data and growth tools
ERPPIMOMSCRMAnalytics
Architecture optionality
Clear system boundaries create flexibility
Optionality
Choose a model from operating capability, content cadence, integration complexity, and market speed rather than locking in an answer first.
Composability
Define a source of truth, sync direction, responsible team, and recovery path for each module.
FULL PLATFORM
Full platform
For teams reducing maintenance surface and prioritizing native platform capability and stable operations.
Use Shopify for the commerce core and primary experience, extending only where the business case is explicit.
HEADLESS
Separate experience from commerce
For content-rich, multi-market brands with the governance to own customized interactions and publishing.
Let experience and content evolve independently while transactions remain in the commerce core.
MODULAR
Replace only what needs to change
For organizations with mature enterprise systems that need staged adoption rather than a total rebuild.
Preserve working assets and create a new boundary around the bottleneck.
Experience layer
Brand and content
LiquidHydrogenNext.jsSanity
Shopify commerce core
Transactions and customers
CatalogCheckoutCustomerB2B
Enterprise systems
Operating data and workflows
ERPPIMOMSCRMAnalytics
Connections represent data exchange that must be designed and operated; they do not imply automatic synchronization. Eligibility, permissions, and scope depend on plans, contracts, and integration conditions.
Operating model
Enterprise delivery continues through a governance cadence
Each phase leaves testable, transferable outputs that the organization can continue to evolve.
- DIAGNOSE01
Define constraints
Understand the organization, data, and operating reality before choosing what changes.
- Business and technical inventory
- Data-flow and risk map
- Priorities and investment boundary
- DESIGN02
Design the system
Bring brand experience, commerce rules, and content governance into one blueprint.
- Service and information architecture
- Design system and prototype
- Integration and content model
- INTEGRATE03
Integrate and migrate
Connect systems and move critical data through verifiable, recoverable stages.
- APIs and sync mechanisms
- Migration and acceptance
- Performance, SEO, and quality gates
- OPERATE04
Operate after launch
Turn release, optimization, and governance into an ongoing rhythm.
- Release and event monitoring
- CRO and content iteration
- Architecture governance and handoff
Architecture principle
Choose headless when the operating and experience constraints justify it.
Selected work
Start complex commerce with a real buying context
Enterprise networking commerce
Ubiquiti UniFi
Product discovery for a deep technical catalog used by professionals and advanced buyers.
Industrial B2B
ShopMoxa by Neteon
Specification-led discovery and assisted buying for engineering and procurement teams.
Travel retail
Ever Rich Duty Free
A connected content and commerce experience shaped around the traveler journey.
Boutique delivery partner
The platform is the foundation. Delivery quality creates the advantage.
Tenten brings senior brand, engineering, and growth practitioners together around one documented decision and delivery method.
Strategy and brand experience
Connect positioning, customer journeys, and design systems so brand recognition and buying clarity support each other.
Systems engineering and integration
Define responsibility across Shopify, content, and enterprise systems, then build for maintainability.
Growth operations and AI search
Use CRO, content governance, GEO, and AEO to give post-launch improvement a steady direction.
Enterprise FAQ
Clarify the important questions before implementation
Shopify Enterprise describes the enterprise commerce context around Shopify's platform and services. Actual contracts, eligibility, and implementation options are evaluated by Shopify. Tenten turns available platform capabilities into an appropriate experience, architecture, and operating model.
When multiple markets, brands, B2C and B2B, retail, enterprise integrations, or a slow legacy platform create material operating friction. An assessment does not automatically mean a complete rebuild.
No. Headless is appropriate when experience, content, or market complexity justifies added engineering governance. A full-platform implementation is often the better choice when native capability meets the requirement.
Integration can use APIs, middleware, or suitable connectors, but data ownership, write permissions, frequency, failure recovery, and operational responsibility must be explicitly designed.
They can share core data and transaction capabilities, but the right boundaries depend on market, organization, price, inventory, and fulfillment rules.
Start with differences in brand, regulation, permissions, product, and fulfillment, then decide what is shared. Actual Shopify market and store eligibility depends on the plan and contract.
Inventory products, customers, orders, content, SEO, integrations, and daily workflows, then mark what must be preserved and what should be redesigned.
We can integrate commerce strategy, brand and UX, headless engineering, Sanity, enterprise integrations, CRO, and AI-search content operations, with clear boundaries across internal teams and other partners.
More enterprise commerce thinking
View all insights
Turn the next enterprise commerce move into an executable blueprint
Start with the current platform, organizational capability, and growth goals to identify what to preserve, redesign, and prioritize.