Specialty coffee · D2C
Origin-led coffee commerce for Finca MAS
A direct-to-consumer specialty coffee experience built around farm provenance, craft, and repeat purchase.
- Client
- Finca MAS
- Engagement
- Ecommerce · D2C
- Industry
- Specialty coffee · D2C
- Official site Visit site ↗
The challenge
The business problem behind the brief
Finca MAS controls farming, processing, and roasting. The site needed to make that direct relationship meaningful to customers and turn origin knowledge into confidence, subscription, and return.
The response
A connected experience and delivery scope
The work connected brand commerce, farm storytelling, subscription and replenishment journeys, and headless frontend delivery.
Our approach
Tenten's three-stage delivery model
01
Discover and define
The initial scope should document the business model, audience behavior, and limits of the existing system. Research and stakeholder evidence then inform the experience, design, and engineering decisions included in the engagement.
02
Design and validate
Design is treated as a problem-solving system. We use real content, prototypes, and representative devices to test how brand expression, usability, and conversion work together.
03
Engineer and launch
Implementation carries the design intent into performance, accessibility, and maintainability. After launch, the team observes production behavior and records the next improvements.
* Project details reflect the documented public scope confirmed for this case. Unapproved outcome metrics are not added.
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