Networking · Ecommerce
Enterprise networking made easier to buy
A commerce experience for Ubiquiti that helps professionals and prosumers navigate a broad portfolio of networking products.
- Client
- Ubiquiti UniFi
- Engagement
- Ecommerce · Enterprise
- Industry
- Networking · Ecommerce
- Official site Visit site ↗
The challenge
The business problem behind the brief
UniFi spans wireless, switching, security, and gateways. The store needed to support specification-heavy comparison while keeping the experience as direct and considered as modern consumer electronics.
The response
A connected experience and delivery scope
The engagement focused on commerce journeys, product discovery, content structure, and frontend experience to make a complex catalog easier to understand and purchase.
Our approach
Tenten's three-stage delivery model
01
Discover and define
The initial scope should document the business model, audience behavior, and limits of the existing system. Research and stakeholder evidence then inform the experience, design, and engineering decisions included in the engagement.
02
Design and validate
Design is treated as a problem-solving system. We use real content, prototypes, and representative devices to test how brand expression, usability, and conversion work together.
03
Engineer and launch
Implementation carries the design intent into performance, accessibility, and maintainability. After launch, the team observes production behavior and records the next improvements.
* Project details reflect the documented public scope confirmed for this case. Unapproved outcome metrics are not added.
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