Platform
Subscription, payment rules, checkout, B2B, Markets, staff, and POS requirements.
U.S. pricing guide
Shopify pricingwithout the missing costs
Basic, Grow, Advanced, and Plus solve different operating constraints. This U.S. edition compares the published subscription, payment model, implementation, apps, retail, fulfillment, and team ownership required to run the store after launch.
The budget model
Separate the platform invoice from the cost of operating commerce.
The plan price is predictable. Payment processing, tax workflow, apps, integrations, fulfillment, content, experimentation, and release ownership vary by business and usually account for the larger share of the first-year budget.
Implementation
Theme or headless build, migration, accessibility, analytics, testing, and launch.
Operations
Tax, fulfillment, returns, customer service, merchandising, and retail workflows.
Ownership
Internal staffing, partner support, maintenance, incidents, and release cadence.
U.S. decision rule
Upgrade when the next tier removes measurable cost or risk.
Staff accounts, payment economics, shipping rates, regional control, B2B, and checkout extensibility are valid triggers. Revenue and brand prestige alone are not enough to justify a higher plan.
How we work
Senior people stay close from decision to delivery.
We begin with the commercial and operational constraint, align the experience and architecture, then ship in reviewable increments. The team that frames the problem remains accountable through launch.
Frame
Align the market, customer, business case, constraints, and definition of success.
Design
Turn the strategy into journeys, content, systems, and prototypes that can be tested.
Build
Engineer the storefront and integrations with performance, accessibility, and maintainability in view.
Improve
Use launch data, customer behavior, and operating feedback to prioritize the next release.
What Shopify costs in the United States
Compare the costs that change the decision
The subscription is only the first line of the budget. Compare the annual and month-to-month price, payment model, staffing limits, apps, implementation, and the operating work your team will own after launch.
Basic
Solo operators and a first full storefront
$39/mo
$29/mo · Annual billing equivalent
Third-party provider fee: 2%
- Online store and checkout
- 10 inventory locations
- Online, in-person, and AI-chat selling
Grow
Small teams with an established sales process
$105/mo
$79/mo · Annual billing equivalent
Third-party provider fee: 1%
- Up to 5 staff accounts
- More favorable payment economics
- Expanded reporting for a growing team
Advanced
Scaling brands and international operations
$399/mo
$299/mo · Annual billing equivalent
Third-party provider fee: 0.6%
- Up to 15 staff accounts
- Live third-party shipping rates
- Regional storefront customization
Plus
Complex, high-volume, or B2B organizations
From $2,300/mo
Contract pricing · Term and commercial review required
Third-party provider fee: 0.2%
- Expanded checkout customization, subject to current Shopify terms
- Unlimited staff and B2B catalogs
- Enterprise controls and priority support
| Decision line | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Month-to-month subscription | $39/mo | $105/mo | $399/mo | From $2,300/mo |
| Annual billing equivalent | $29/mo | $79/mo | $299/mo | Contract |
| Third-party payment provider fee | 2% | 1% | 0.6% | 0.2% |
| Additional staff accounts | — | 5 | 15 | Unlimited |
| Inventory locations | 10 | 10 | 10 | 200 |
| Checkout customization | Limited | Limited | Limited | Full |
| B2B catalogs | Up to 3 | Up to 3 | Up to 3 | Unlimited |
Pricing snapshot checked against Shopify's U.S. pricing page on August 23, 2026. Promotions and commercial terms can change, so confirm the live Shopify quote before purchasing.
View current U.S. pricing on Shopify ↗U.S. operating context
Price the way the U.S. business sells
The same Shopify plan can produce very different economics for a DTC-only brand, an omnichannel retailer, and a B2B manufacturer. The U.S. model should include payment mix, sales-tax workflow, fulfillment, and retail operations before a plan is selected.
Payments
Model Shopify Payments and any third-party provider separately. The published 2% to 0.2% fee applies when a third-party payment provider is used, on top of that provider's own fees.
Sales tax
Define where the business has obligations, who owns registrations and filing, and whether the chosen tax workflow needs an app or specialist support.
Retail and POS
POS Pro is a separate operating decision for physical locations. Evaluate hardware, staff permissions, exchanges, pickup, store rollout, and the add-on fee together.
Fulfillment
Warehouse, 3PL, returns, shipping-rate logic, and customer-service tools often create more implementation work than the storefront itself.
Plan fit
Choose the lowest tier that removes a real constraint
A higher plan is justified when it removes measurable payment, staffing, reporting, B2B, checkout, or operational friction. Revenue alone is not a complete decision rule.
Start with Basic
Use it when one owner can operate the store and the priority is proving product, acquisition, and fulfillment before adding organizational complexity.
Move to Grow
Consider it when a small team needs separate access and the lower third-party provider fee or stronger reporting creates visible value.
Move to Advanced
Use it when international operations, carrier-calculated shipping, regional control, reporting, or payment economics justify the step-up.
Evaluate Plus
Build a business case around checkout extensibility, B2B, governance, scale, and the cost of workarounds. The plan label alone does not justify an upgrade.
Total cost of ownership
The budget beyond the Shopify subscription
A useful year-one estimate separates one-time implementation from recurring operating cost. It also assigns an owner to every system that must stay reliable after launch.
Design and implementation
Discovery, UX, theme or headless engineering, accessibility, QA, analytics, migration, and launch readiness.
Apps and integrations
Search, subscriptions, reviews, loyalty, CRM, tax, ERP, 3PL, customer service, and the engineering needed to connect them.
Content and growth
Product content, campaigns, experimentation, SEO, lifecycle marketing, merchandising, and conversion work continue after launch.
Ownership and maintenance
Internal staffing, agency support, monitoring, incident response, dependency updates, and a predictable release cadence.
When Plus enters the model
Make Plus a finance-and-operations decision
Plus becomes relevant when its commercial terms and enterprise capabilities remove enough cost or risk to justify the contract. Quantify the benefit before negotiating the platform.
Payment economics
Compare the actual payment mix and negotiated rates at your volume. A fee delta matters only after it is modeled against the full Plus contract.
Enterprise capability
Checkout customization, B2B catalogs, organization controls, expansion stores, and high-volume operations can replace custom workarounds.
Governance
Unlimited staff, permissions, deployment controls, and support matter when multiple markets, brands, or teams share the operating model.
Continue the platform decision
Related commerce decisions
All insights →
B2B commerce
The first principle of B2B ecommerce: make ordering easier than email
Buyers do not resist digital purchasing. They resist systems that make a familiar order harder. Start with repeat orders, account pricing, payment terms, and sales-assisted self-service.
Conversion optimization
Turn traffic into learning: a monthly CRO operating loop
Conversion work compounds when diagnosis, hypothesis, experiment, and documentation repeat as one disciplined operating cycle.
AI discovery / GEO
Beyond rankings: make your brand usable in AI answers
GEO starts with specific, attributable, structured information that customers and answer systems can verify. Generic publishing volume only adds noise.
Common questions
What does Shopify cost per month in the U.S.?＋
As of August 23, 2026, Shopify's U.S. annual-billing prices are $29 per month for Basic, $79 for Grow, and $299 for Advanced. Month-to-month prices are $39, $105, and $399. Shopify publishes Plus pricing from $2,300 per month on a three-year term and $2,500 per month on a one-year term. Confirm the live Shopify quote before purchase.
Are payment processing fees included in the plan price?＋
No. Payment processing is separate. Shopify also publishes an additional fee of 2%, 1%, 0.6%, or 0.2% by plan when a third-party payment provider is used instead of Shopify Payments.
Is headless included in Shopify Plus pricing?＋
Shopify provides the commerce platform and APIs. A headless storefront has separate design, development, hosting, observability, QA, and maintenance costs.
When should a U.S. brand consider Shopify Plus?＋
When payment economics, checkout extensibility, B2B, organization controls, multiple stores, scale, or the cost of existing workarounds creates a measurable business case.
Should we choose a plan based on revenue?＋
Revenue is one input, but payment mix, staff, fulfillment, reporting, markets, B2B, and operational risk can change the answer. Model the constraint that the next plan removes.
Can Tenten provide a fixed implementation quote?＋
After discovery defines content, integrations, migration, quality requirements, and ownership, we can shape a bounded scope. Unknown legacy conditions may require a separate assessment first.
Start with the real constraint
Build the next version of your commerce system with us.
Bring the market, platform, and operating questions you are working through. We can separate confirmed requirements, open assumptions, and work that needs further assessment before scope is set.