Model
Separate reusable meaning from page-specific presentation.
CMS migration
Move the contentwithout moving the debt
A CMS migration is a chance to simplify models, clarify governance, and give teams a better publishing system—not a database copy with a new logo.
Before migration
Inventory what content means and who owns it.
We map content types, relationships, locales, media, URLs, workflows, integrations, and editorial pain before defining the target model.
Workflow
Design roles, drafts, review, preview, and publication around the real team.
Migration
Transform, validate, and reconcile content with repeatable scripts.
SEO
Preserve URLs, metadata, structured data, and redirect requirements.
How we work
Senior people stay close from decision to delivery.
We begin with the commercial and operational constraint, align the experience and architecture, then ship in reviewable increments. The team that frames the problem remains accountable through launch.
Frame
Align the market, customer, business case, constraints, and definition of success.
Design
Turn the strategy into journeys, content, systems, and prototypes that can be tested.
Build
Engineer the storefront and integrations with performance, accessibility, and maintainability in view.
Improve
Use launch data, customer behavior, and operating feedback to prioritize the next release.
Common destinations
Sanity when structured content and market variation matter.
We often pair Sanity with Next.js or a Shopify headless storefront, but the migration method starts with requirements rather than a preferred vendor.
Common questions
Can editors keep publishing during the migration?＋
Usually yes. We plan a content freeze window, incremental sync, or dual-entry period based on volume and launch risk.
Do all legacy fields need to move?＋
No. We identify obsolete, duplicated, and presentation-only fields so the new model does not inherit avoidable debt.
Start with the real constraint
Build the next version of your commerce system with us.
Bring the market, platform, and operating questions you are working through. We will help turn them into a practical scope.