For brands entering new markets and adapting to how customers buy in each one.Talk to Tenten

Commerce migration

Change the platformwith controlled business risk

Replatform products, customers, orders, content, SEO, and operations through rehearsed migration waves with explicit validation and rollback criteria.

01
Migration inventory and mapping
02
Rehearsal and reconciliation
03
Cutover command plan

The core decision

Plan the cutover well before launch.

Data mapping, redirects, integration parity, acceptance ownership, freeze windows, incremental sync, and rollback decisions belong in the project plan from the beginning.

Tenten perspective

Plan the cutover well before launch.

What creates pressure

Three constraints to resolve before implementation

Migration inventory and mapping

Use the evidence to set priorities and acceptance criteria before choosing implementation details.

Rehearsal and reconciliation

Translate the finding into a clear operating decision, an owner, and a measurable review point.

Cutover command plan

Keep the decision visible through design, engineering, launch, and the first optimization cycle.

Decision chapter 01

Plan the cutover well before launch.

Data mapping, redirects, integration parity, acceptance ownership, freeze windows, incremental sync, and rollback decisions belong in the project plan from the beginning.

Migration inventory and mapping

Use the evidence to set priorities and acceptance criteria before choosing implementation details.

Rehearsal and reconciliation

Translate the finding into a clear operating decision, an owner, and a measurable review point.

Cutover command plan

Keep the decision visible through design, engineering, launch, and the first optimization cycle.

Decision chapter 02

Strategy, experience, engineering, and handoff stay connected.

We define the commercial goal, design the journey, build the system, validate production behavior, and leave the owning team with clear controls.

What the evidence changes

Migration inventory and mapping77.3%
Rehearsal and reconciliation72.5%
Cutover command plan64.2%
Migration inventory and mapping61.8%
Rehearsal and reconciliation58.4%

Published source: Digital Applied

Decision chapter 03

Senior people stay close from decision to delivery.

We begin with the commercial and operational constraint, align the experience and architecture, then ship in reviewable increments. The team that frames the problem remains accountable through launch.

Migration inventory and mapping

Use the evidence to set priorities and acceptance criteria before choosing implementation details.

Rehearsal and reconciliation

Translate the finding into a clear operating decision, an owner, and a measurable review point.

Cutover command plan

Keep the decision visible through design, engineering, launch, and the first optimization cycle.

Tenten perspective

Plan the cutover well before launch.

What the delivery must cover

Migration inventory and mapping

Define the decision, dependencies, and proof required before work moves into production.

Rehearsal and reconciliation

Design with real content and operating constraints so the experience can survive launch.

Cutover command plan

Build explicit system boundaries, release ownership, and maintainable implementation paths.

What the team should leave with

Validate the result and leave the team with a practical next operating cycle.

Delivery process

01

Discover

Map the business decision, current constraints, dependencies, and acceptance evidence.

02

Define

Agree on the target journey, system ownership, data boundaries, and implementation scope.

03

Design

Prototype with real content and validate the highest-risk journeys before full production.

04

Build

Implement, integrate, and test the system with observable quality gates.

05

Launch and learn

Rehearse cutover, monitor the release, and turn evidence into the next iteration.

What the team should leave with

01

Migration inventory and mapping

Use the evidence to set priorities and acceptance criteria before choosing implementation details.

02

Rehearsal and reconciliation

Translate the finding into a clear operating decision, an owner, and a measurable review point.

03

Cutover command plan

Keep the decision visible through design, engineering, launch, and the first optimization cycle.

04

What the team should leave with

Use the evidence to set priorities and acceptance criteria before choosing implementation details.

Tenten perspective

Senior people stay close from decision to delivery.

Common questions

How do you decide the project scope?

We begin with the business decision, current-state constraints, target operating model, and evidence required for acceptance. The scope follows those findings.

Can Tenten work with our internal team and existing vendors?

Yes. We document system and decision ownership early so internal teams and specialist partners can work without ambiguous handoffs.

How do we keep the scope from expanding indefinitely?

We tie scope to the decisions, dependencies, and acceptance evidence agreed at the start, then record changes rather than hiding them inside delivery.

What happens after launch?

The first operating cycle reviews performance, user behavior, content needs, and unresolved risks so the next iteration starts from evidence.

Further reading

All insights →

Related paths

Start with the real constraint

Turn the next commerce decision into an executable plan.

Bring the market, platform, and operating questions. We will help define the evidence, scope, and next step.