Frame
Align the market, customer, business case, constraints, and definition of success.
Klaviyo lifecycle
Make customer signalsuseful after acquisition
Connect Shopify data, consent, segmentation, creative, and operating cadence so lifecycle marketing becomes a managed growth system rather than a collection of flows.
- 01
- Data and consent foundation
- 02
- Lifecycle journey design
- 03
- Measurement and iteration cadence
The core decision
Automation needs ownership and a learning loop.
We define the event and profile data, priority journeys, measurement, content needs, and monthly decision rhythm. The goal is not more messages; it is more relevant customer progress.
Technical delivery
Architecture is documented as responsibility, not a diagram alone.
System boundaries, data ownership, environments, releases, monitoring, and recovery are part of the implementation so the stack remains operable.
How we work
Senior people stay close from decision to delivery.
We begin with the commercial and operational constraint, align the experience and architecture, then ship in reviewable increments. The team that frames the problem remains accountable through launch.
Design
Turn the strategy into journeys, content, systems, and prototypes that can be tested.
Build
Engineer the storefront and integrations with performance, accessibility, and maintainability in view.
Improve
Use launch data, customer behavior, and operating feedback to prioritize the next release.
Common questions
How do you decide the project scope?＋
We begin with the business decision, current-state constraints, target operating model, and evidence required for acceptance. The scope follows those findings.
Can Tenten work with our internal team and existing vendors?＋
Yes. We document system and decision ownership early so internal teams and specialist partners can work without ambiguous handoffs.
Start with the real constraint
Build the next version of your commerce system with us.
Bring the market, platform, and operating questions you are working through. We will help turn them into a practical scope.