APAC
Market fluency
A Taipei-based team that plans for market-specific differences in product, content, and operations across the US and Asia.
Shopify Plus design & engineering · United States
Commerce designedfor eachmarket
Tenten is a senior design and engineering studio for Shopify Plus brands. We shape the storefront, content system, and operating model behind fast, high-consideration commerce, especially for brands expanding across markets.
One commerce system. Market-specific experiences.
01Shopify Plus
02Headless storefronts
03APAC market fluency
One team for cross-market commerce
Senior
Hands-on team
The people shaping the strategy stay close to the design system, architecture, and launch details.
Connected
One delivery model
Brand experience, Shopify architecture, content operations, and growth work share one decision record and delivery plan.
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What we do
Design craft with engineering that holds up in production
We define the buying experience, its supporting systems, and the ownership needed for the team to continue improving the storefront.
Brand & commerce design
Positioning, UX research, art direction, and design systems that help customers understand a premium brand and buy with confidence.
Headless engineering
Shopify Plus, Hydrogen, Next.js, and Sanity architecture with explicit performance budgets, editorial workflows, and maintenance ownership.
Growth systems
Conversion diagnosis, lifecycle journeys, and content operations planned around available data, traffic, and team capacity.
Where we go deep
Different categories create different reasons to hesitate
A luxury buyer, a hardware evaluator, and a B2B procurement lead each make a different decision. We design the storefront around those needs.
01
Fashion & luxury
Editorial storytelling without sacrificing product discovery or checkout clarity.
02Consumer technology
Specification-heavy products explained through confidence, comparison, and proof.
03Food & beverage
Origin, ritual, subscriptions, and repeat purchase designed as one journey.
04Home & lifestyle
Scalable merchandising for broad catalogs, collections, and multiple markets.
05B2B & industrial
Technical navigation, quoting, availability, and procurement workflows for technical buyers.
Selected work
Complex products, clear digital experiences
Our portfolio spans consumer brands, enterprise technology, and industrial commerce. These examples are presented without invented performance claims.
Consumer technology · Global DTC
CuboAi
Turning peace of mind into a cross-border buying experience
A product story and commerce journey for a Taiwan-born smart baby monitor brand selling internationally.
Smart mobility · DTC
VANMOOF
Digital product storytelling for a design-led e-bike brand
A considered online journey for a high-involvement product where design, technology, and ownership all matter.
Enterprise networking · Commerce
Ubiquiti UniFi
Making professional hardware easier to evaluate and buy
Product discovery for a deep networking portfolio serving both technical teams and prosumers.
Design craft
Commerce concepts built to make the product feel inevitable
A study in editorial rhythm, product hierarchy, interaction, and visual systems, created by Tenten's design team without presenting the concepts as client work.
Concept interface studies by the Tenten design team
How we work
Work on what happens after the homepage
We document the tradeoffs among design quality, platform performance, and day-to-day operations so owners can make and revisit the decisions.
Start with the operating reality
We learn how your team launches campaigns, manages content, fulfills orders, and measures growth before choosing the architecture.
Prototype the decision journey
We test how customers compare options, build trust, and make a decision, alongside how the interface looks in a presentation.
Prepare for the next market
Content models, components, and integrations can reduce repeated work when another region is added, provided market rules and system boundaries are documented.
Plan the learning loop
When post-launch work is in scope, behavior and commercial data feed a reviewed roadmap with named owners and decision dates.
Replatforming
Move platforms while protecting what the business already relies on
A migration is an asset-preservation program: customer data, search equity, integrations, content, and team workflows all need a deliberate landing place.
Magento or WooCommerce to Shopify Plus
Monolithic storefront to headless
Legacy CMS to structured content
Latest insights
All insights →
Start with the real constraint
What is your storefront stopping you from doing next?
Bring the market, platform, or operating problem. The first discussion should identify assumptions, candidate next steps, and what needs evidence before scope is defined.