Technology · Enterprise platform· 2024
A global newsroom for ASUS
A multilingual publishing platform that organizes news and media assets across markets for a global technology brand.
- Client
- ASUS
- Engagement
- Website · Enterprise
- Industry
- Technology · Enterprise platform
- Year
- 2024
The challenge
The business problem behind the brief
ASUS publishes product and corporate news for different audiences, regions, and media needs. The platform needed to make a large information set easy to publish, discover, and govern without diluting brand consistency.
The response
A connected experience and delivery scope
The engagement connected information architecture, interface design, multilingual frontend behavior, and editorial workflow so newsroom operations and reader experience could improve together.
Our approach
Tenten's three-stage delivery model
01
Discover and define
The initial scope should document the business model, audience behavior, and limits of the existing system. Research and stakeholder evidence then inform the experience, design, and engineering decisions included in the engagement.
02
Design and validate
Design is treated as a problem-solving system. We use real content, prototypes, and representative devices to test how brand expression, usability, and conversion work together.
03
Engineer and launch
Implementation carries the design intent into performance, accessibility, and maintainability. After launch, the team observes production behavior and records the next improvements.
* Project details reflect the documented public scope confirmed for this case. Unapproved outcome metrics are not added.
Related work
View all work →
Semiconductor · Corporate platform
A clearer corporate platform for ASE Holdings
A corporate site that organizes investor, sustainability, and enterprise information for different audiences.
Industrial networking · Corporate platform
A navigable digital platform for MOXA
A corporate and product experience for an industrial networking portfolio with deep specifications and engineering-led audiences.
Technology · Enterprise platform
A restrained digital world for VIVERSE
A future-facing brand platform that introduces HTC's open metaverse ecosystem to both mainstream users and developers.
Next case
A clearer corporate platform for ASE Holdings