Glossary · J
JSON-LD
Definition
What is JSON-LD?
JSON-LD is a structured-data format used to describe organizations, products, articles, FAQs, and relationships between entities within a web page.
Commerce context
Why does it matter?
Accurate markup improves machine understanding but does not replace visible content or guarantee enhanced search treatment. Structured data must match visible page content.
Decision questions
Three questions to ask in practice
- 01
Does the content provide a clear, verifiable, useful answer?
- 02
Can search systems understand the page, entities, and relationships?
- 03
Is there a measurable next step after discovery?
Understanding the term is the start. Making the tradeoff is the work.
If you are evaluating Shopify Plus, headless architecture, growth systems, or cross-market operations, Tenten can help frame the decision.